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This is what people are used to, and it may confuse some Internet users if you deviate from
the expected domain extensions Similarly,
other types of domain extensions may be suitable for
particular types of organization: for example
.org for non-profit organizations and .edu.uk for
British educational organisations. Millions of .com domains have already been
registered so, if the name you need isn't unusual,
someone else has probably registered it.If you
can't get your business name as a .com address, .info
and .biz are new possibilities for companies
appealing to international markets.
Short
names are best, as your potential visitors will have
to type or remember less if they want to reach your
website.Memorable names are also the most effective. Google,
Amazon and Yahoo! have all benefited from having unusual
and easy-to-remember names.Having
your own business name as a website address is a
good idea. It will be easier for people who already know
your company to find your website and the name of your
business will be reinforced.Names
containing words that are especially relevant to your
business ("keywords") will also help you to be found and
recognized correctly. For example www.horseriding.com
might be a better name for Harry's Horse Tours than
Sites with
domains that contain such keywords may get better
listings in some search engines if people search
for those particular words.You can
ask an existing owner of a domain to part with it if the
domain isn't being used. Unfortunately most people will
want to be paid a fair amount for good domain names.
Search engines,
Domains
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