Place our link on the top ten results from Google is the obsession of every administrator of a website. With Google generating around 85% of all traffic from search engines, get to those positions of privilege is the difference between having or not having Internet.

Numerous tests show that the three first Google results are read by almost all the people doing a search, following the rest of the results of the first page in effectiveness. It decays rapidly and are less than 10% users exploring beyond the third page of results.

Or even so, if your company does not appear in the first thirty places, the chances of contact with potential customers is almost zero. Thirty seats, ten of them real privilege for all companies in the world. More odds that most of the objections listed in the Public Administration … is not it? Well, actually there are several factors that influence this competition for the first places that really interest you is much less crowded than at first might think. The key is segmentation in the exact identification of market niche and in a proper position in it.

For starters, forget for a moment the Internet. In the real world, how many are your competitors? In other words, what number of companies offer the same customer segment that you are profitable by offering products or services exactly comparable to yours? It is quite possible that you have struggled to differentiate their offerings, to find a market niche that differentially respond, or has achieved some sort of competitive advantage. So that might be in competition with only a small number of companies, probably less than 30, probably less than ten. If this is true in the real world, why should the Internet be any different? While admitting that there will be sectors and market segments where it joins a large number of competitors, very often if you correctly segmented your cake is going to find that not so many competitors vying for the same portion.

Turning to the Internet: we all fit in the top 10 of Google? The answer is yes, at least in the pages of results that meet the search criteria that pose potential customers to find businesses like yours. Google has in store for you a few pages in which your company can be the star, and a few others in which posts will be in head, in close competition with its closest competitors. So do not become obsessed with traffic-you, really, when you open your business what you like is to serve customers, not visitors, and concentrate their efforts so that your prospects roads looking for him and his clients as they pursue , intersect in the search engines. Here’s how.
1. Identify exactly your niche.

Know what type of customer is directed, who they are, where they are, how to look for their products or services. Note that Internet users usually start looking for broad concepts. For example, an Englishman looking for property on the Costa Blanca could introduce “house in Spain”, but this same query can be matched with an English student who would interested in Spanish architecture, a person seeking an apartment for rent in Madrid or an economist who wishes to know the increased price of housing in our country.

When the search returns an overwhelming number of results is higher when the search is restricted to more specific criteria. Maybe in a geographical - “house in Costa Blanca” - perhaps by product type - “townhouse in Costa Blanca” - or by a specific type of action: “opportunities + townhouse in Costa Blanca for sale”. If your business is a small estate agency in Javea, for example, is much more likely that his client matches the latter who made the first search.

Nowadays, most searches are conducted on concepts of two or three words, but the trend is that the more you use search engines, tend to be more specific the search phrases entered.
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2. Identify what are its key concepts (keywords)

Or what is the same, would be educated audience Anglophone or sell to buyers of luxury villas in Alfaz del Pi Scandinavian?. It has a first approach: language.

Once identified it, discover how you look. Think if it is a small estate agency in Jávea focused on the UK market is very difficult to be seen in the top when someone searches for “real estate Spain”. But know that the proportion of potential customers who introduce your company enters a search on Google as it is reduced. That’s not the scenario where your company should compete. If properly identified its niche market, will be able to get much more specific concepts “townhouses in Javea”, “villas in Javea”, “apartments in Javea for sale”, “real estate agents in Javea”, etc..

3. Optimize your website

Or, what is the same, have your web site speak exactly the kind of things their customers are looking for.

When asked how search engines classify websites, please note that in the end, a website is nothing more than information. Hundreds of years of experience have taught us how to organize the information: look at a book. If I give one to ask what is the first thing that will certainly be fixed in the title, subtitle, and anything else you have on the cover. Then you will come around and look for a synopsis or summary would expect in the back. A third level of information you discover in the index. Finally, and without reading through, you hojearía his eyes a few pages and stop at the chapter titles, intros, titles paragraph etc.. When considering whether to buy it or not, you would consider my recommendation for this particular book, as well as other recommendations that may have received from others. And within them, will give more weight to the opinions of people they consider experts in the subject.

Google is no different. When classifying a set in the web page title by default (title), in describing the default page (subtitle, intro) and the content of the homepage which, if properly constructed, should be a summary of everything that the user will find anywhere. Google then search for the navigation (ie the index) and jump from link to link through the different sections of its website (chapters) by repeating the analysis process: title, description, headers, content …

And, like you with the recommendations of others, Google also takes into account the links from other websites pointing to yours. The more important Google will treat the most important is also its own website.

So we want your website has a good title and that each page of your site has a separate title specifically related to the content of it (who is interested in a book in which all strands are called the same?). Of course, unless your company is called Coca-Cola, do not put as title the name of your company. Those who know him probably know very well what is the web address (Would you buy a book in which the title and every chapter of the same name as the author?).
4. Learn from your customers

Study the statistics of traffic to your website and find out what browsers your visitors found you and what search terms you searched. So learn which of them are actually using their potential customers. Continue to create pages with these concepts and seek allies to submit your site as a reference (and you “vote” in the form of a link pointing to your home page). Gradually, their website will earn his privileged position in the searches that you can bring more profits
Conclusion

In the competition by being first in the search engines do not attempt to fight in very general terms. You can be the first if it clearly identifies how it seeks its niche. You might get less traffic than its competitors but the proportion of visits that resulted in a purchase-your customer conversion rate, will be much higher. And after all, what is it that you are interested in, clients or traffic?.