Before you go public with your website, there are a number of things you should check on your website. If you are doing all these things and correct the errors, then your site will look a lot better to your visitors.

1. Spelling
Be sure to run a spell check program on all of your pages. One misspelled word can make your site appear very unprofessional. more…

The difference between a good banner and a bad banner is enormous. If you have a great banner you can multiply your Click Through Ratio. There is one thing you have to remember though, you must attract the right visitors, it’s no idea promising something for free if you can’t deliver it.

There are of course the obvious things to think of when you are creating a banner, using colors that looks good together, having a big font headline (about 20-point) and a headline that people might find interesting. more…

While XML is a promising new technology, full adoption will take time. Challenges include cooperation on defining a tag set, integrating XML with content creation work flows, and building a critical mass of XML-compliant content. Still, the payoff is worth the effort.Begin now by building an XML based infrastructure in advance of your company’s inevitable move to XML.

THE PROMISE OF XML

Most content people will tell you how excited they are with XML. They speak about the new products XML makes possible; the capability to publish in multiple media simultaneously; the ease of seamless and secure document exchange between thousands of companies; the possibilities of WML—the wireless cousin of XML. XML will bring forth the true promise of both the Web and make cross media publishing a reality. more…

Though the names are similar, Web and Enterprise CMS differ in role. A Web CMS is focused to deliver Web-only content. Enterprise CMS ‘ primary function is the management of a broad spectrum of content types. Content-agile companies may need both systems to establish and maintain market leadership. However, before selecting any technology it is necessary to know the products/services that the
systems will be required
more…

Publishaweb Business Briefing

One of the greatest challenges to any content management system (CMS) initiative is not technical. Rather, it revolves around the process of justifying a significant financial investment required to buy and integrate the technology. While months may be spent identifying the architectural and functional requirements for selection of the right CMS, the more…

 Web Content Management Systems (CMS) are software toolkits that automate the rapid deployment of content from multiple sources. Necessary for any enterprise handling significant amounts of volatile content, a Web CMS creates pages, links, and necessary
navigation aids in seconds as opposed to hours for manual deployment. Major CMS system vendors include Vignette, Interwoven, and Open Market. more…

Corporations face a seemingly intractable set of challenges. In short, content is the key touch-point with customer. Thus, each industry has an imperative to get the right content to the right people at the right time…leaving it to the content consumer to choose web, print or another medium. more…

Successful Web business development requires  the right blend of diverse skills and cultures needed to produce  a truly great Internet site. publishaweb’s Web Business Practice  brings together expertise in strategic discovery, information architecture,  content management, project methodology, database programming and  ecommerce systems. more…

The primary goal of all pharmaceutical Web activity is to increase market share. How can a Web site do this? By influencing the prescribing behavior of physicians, increasing script yield from patients, and ensuring formulary acceptance. At the center of effective Web marketing efforts is a robust content management system. more…

Since August 1997, the pharmaceutical industry has invested considerable effort and resources developing direct-to-consumer (DTC) advertising. Despite some high profile successes, most pharmaceutical companies have had trouble executing DTC strategies. Overall results are mixed (McKinsey Quarterly: 2009). more…